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Create and Embed a Prospecting Widget to Capture Website Leads

Modified on: Tue, 1 Sep, 2026 at 4:33 AM 3 min read

This article explains how to create, customize, and embed a Prospecting Widget on your website. The widget allows visitors to submit their business details and instantly receive insights such as listings accuracy, reviews, website performance, SEO signals, and more. Submitted leads are automatically captured and visible in your prospect dashboard for follow-up.

TABLE OF CONTENTS

Upgrade to the Prospecting Widget Feature

Before creating a widget, access to the Prospecting Widget feature must be enabled on your account. This feature is available after upgrading to the paid version of the prospecting tool.

Once upgraded, the Widgets tab becomes available inside the Prospecting section.

Create and Embed a Prospecting Widget to Capture Website Leads – Once upgraded, the Widgets tab becomes available inside the Prospecting section.

Create a Prospecting Widget

After access is enabled, you can create your widget directly from the Prospecting section.

Navigate to Prospecting and open the Widgets tab. From here, you can create and manage your widget.

At this time, only one widget can be created per account.

Create and Embed a Prospecting Widget to Capture Website Leads – Create a Prospecting Widget

Customize Widget Appearance and Theme

Once the widget is created, you can customize its appearance to match your website.

You can configure:

  • Form heading text

  • Input labels

  • Button text

  • Colors and background

  • Header and background images

  • Layout spacing

These options allow the widget to blend seamlessly with your site design.

Create and Embed a Prospecting Widget to Capture Website Leads – Customize Widget Appearance and Theme

Light and Dark Theme Options

You can switch between Light and Dark themes depending on your site style. Theme selection updates the widget preview instantly so you can confirm visibility and contrast.

Create and Embed a Prospecting Widget to Capture Website Leads – Light and Dark Theme Options

Embed the Widget on Your Website

After customization is complete, the widget can be embedded on any page of your website.

From the widget settings:

  • Copy the provided embed code

  • Paste it into your website’s HTML, CMS block, or page builder

  • Publish the page and verify the widget loads correctly

The widget can be placed on:

  • Landing pages

  • Dedicated lead-generation pages

  • Sidebars or sections within existing pages

Create and Embed a Prospecting Widget to Capture Website Leads – Embed the Widget on Your Website

Monitor and Manage Leads

All submissions made through the widget are automatically added to your prospect dashboard.

From the dashboard, you can:

  • View submitted business details

  • Review generated insights

  • Track conversion signals

  • Export prospect reports

  • Follow up with leads using your preferred outreach methods

Leads submitted through the widget are clearly identifiable for easy tracking.

Create and Embed a Prospecting Widget to Capture Website Leads – Monitor and Manage Leads

Frequently Asked Questions

Q: Do I need a paid plan to use the prospecting widget?

Yes, the widget feature is available after upgrading to the paid prospecting plan.

Q: How many widgets can I create?

Currently, only one widget can be created per account.

Q: Can I customize the widget to match my website branding?

Yes, you can customize colors, layout, text, and theme to align with your site.

Q: Where do widget leads appear after submission?

All leads are captured and displayed inside the prospect dashboard with their submitted details and insights.

Need More Help?

You can find additional guidance by searching the in-app help center for topics related to prospecting, widgets, lead management, and reporting. If you need further assistance, support options are available directly from the help menu.