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26 published articles
From February 2024 onwards, Google and Yahoo are making it necessary for email senders to use email authentication, and there are also some important policy changes related to consent and engagement. If senders don't…
OverviewIn the realm of email marketing, accurate metrics are crucial for understanding customer engagement and the effectiveness of your campaigns. Bots can artificially inflate your open and click rates, leading to misleading data. To…
Email Deliverability • Bounce ClassificationBounce Classification Codes and DefinitionsEmail bounce classifications explain why a message could not be delivered and help identify whether the problem is related to the recipient, sender authentication, reputation, rate…
A dedicated sending domain helps align your email activity with a domain you control instead of relying entirely on shared sending infrastructure. Proper setup can improve authentication alignment, protect sender reputation, and create a…
TABLE OF CONTENTSEmail Sender Validation Feature - Complete GuideWhy We Released This FeatureThree Validation Cases We CheckCase 1: No DMARC Record FoundSolutions for Case 1Case 2: Invalid DMARC Record FormatSolutions for Case 2Case 3:…
Email InfrastructureHow to Unlink a Domain From Active Campaigns Before Deleting ItStep-by-step guide to safely remove a domain that’s still tied to scheduled campaigns — without breaking anything in-flight.What You'll LearnIf you’re trying to…
TABLE OF CONTENTSWhat is Domain Warmup?What Warmup Model Is Used?Warmup Stage BreakdownWhen Does Warmup Start?For newly created domains:For existing domains:How to Start Warmup for an Existing Domain:Who Can Use Email Warmup and How to…
Starting February 2024, Gmail and Yahoo will require DKIM and DMARC authentication for emails. We strongly recommends all senders set up DKIM and DMARC. For more details, check our blog post on Google and…
TABLE OF CONTENTSWhat are Reply & Forwarding Addresses?Where to Find Reply & Forward SettingsForwarding AddressReply AddressBCC EmailsForward to Assigned UserEnable Reply Tracking - Other SMTP ProvidersExample With Reply TrackingExample Without Reply TrackingFrequently Asked QuestionsWhat…
Email DeliverabilityGoogle Postmaster Tools: Setup & InsightsTrack your domain and IP reputation with Gmail, monitor spam rates, and verify SPF, DKIM, and DMARC — directly inside the platform.What You'll LearnGoogle Postmaster Tools is a…
This guide will help you add and verify your email domain.Verifying your domain is really important before you start sending emails. We ask everyone to do this to track opens and clicks, stop spam,…
Email ComplianceConfiguring a Physical Address in LC Email Footer: Step-by-Step GuideAdd a compliant physical address to every outgoing email footer using your business address or a custom override. Available for LeadConnector Email only.What You'll…
Email Validation is a process that checks if an email address is deliverable. In other words, this tool determines if it’s possible to deliver mail to that email address before you send an email.Please…
An unsubscribe link is a link within your email that allows recipients to opt-out from receiving any email newsletters for your products or services. Maintaining a clean email list is imperative for email deliverability,…
The Risk Assessment feature is designed to optimize your email marketing campaigns. Harnessing the power of Bulk Verification, it analyzes your imported contact list, offering detailed insights into deliverability and risk levels. Elevate your…
Email DeliverabilityNew ESP Block PolicyUnderstand how ESP block rates, warnings, and temporary suspensions work — and what you need to do before the policy takes effect.Implementation TimelineEffective Date: 12th Feb 2026. This new ESP…
Email Services • Mailgun • API ConnectionConnect Mailgun with a Private API KeyConnect your Mailgun account so your agency can send email through verified Mailgun infrastructure. Add Mailgun as an Agency-level Email Service, select…
We are excited to offer a new feature for our customers who have purchased IP subscriptions from us—IP Status Monitoring through Microsoft SNDS (Smart Network Data Services) integration. This feature allows you to monitor…
Monitor and improve your email deliverability with the new Email Health Report dashboard (BETA). Review key metrics of your email performance, including delivery rates, open rates, click-through rates, and bounce rates, and get actionable…
When recipients open your email, it's generally more advantageous to display your company name instead of "Sent by Mailgun" or another third-party service. By configuring reverse DNS (rDNS), mailbox providers can be directed to…
