Category
36 published articles
From February 2024 onwards, Google and Yahoo are making it necessary for email senders to use email authentication, and there are also some important policy changes related to consent and engagement. If senders don't…
TABLE OF CONTENTSWhat's Happening?Quick Diagnosis: Identifying Blacklist IssuesUnderstanding Blacklist BlocksStep-by-Step Blacklist ResolutionRecovery Timeline and ExpectationsOngoing Monitoring and PreventionStill Having Issues?Resolving Blacklisted URL/IP/Domain Email BlocksWhat's Happening?Your emails are being blocked because one or more components…
OverviewIn the realm of email marketing, accurate metrics are crucial for understanding customer engagement and the effectiveness of your campaigns. Bots can artificially inflate your open and click rates, leading to misleading data. To…
This guide outlines the potential errors you may encounter when sending messages through our service. Each error corresponds to a specific SMTP response with a unique Category, Error Code and Status Code.Below, you’ll find…
Email ServicesDedicated Sending DomainA dedicated sending domain gives your business full control over what email servers deliver on your behalf — helping you avoid spam filters, protect your brand reputation, and improve deliverability.⚠️LC Email…
TABLE OF CONTENTSEmail Sender Validation Feature - Complete GuideWhy We Released This FeatureThree Validation Cases We CheckCase 1: No DMARC Record FoundSolutions for Case 1Case 2: Invalid DMARC Record FormatSolutions for Case 2Case 3:…
Email InfrastructureHow to Unlink a Domain From Active Campaigns Before Deleting ItStep-by-step guide to safely remove a domain that’s still tied to scheduled campaigns — without breaking anything in-flight.What You'll LearnIf you’re trying to…
TABLE OF CONTENTSWhat is Domain Warmup?What Warmup Model Is Used?Warmup Stage BreakdownWhen Does Warmup Start?For newly created domains:For existing domains:How to Start Warmup for an Existing Domain:Who Can Use Email Warmup and How to…
Starting February 2024, Gmail and Yahoo will require DKIM and DMARC authentication for emails. We strongly recommends all senders set up DKIM and DMARC. For more details, check our blog post on Google and…
Fixing SPF/DKIM/DMARC Authentication FailuresTABLE OF CONTENTSWhat's Happening?Quick Diagnosis: Identifying Authentication FailuresUnderstanding Email AuthenticationStep-by-Step Authentication SetupRecovery Timeline and ExpectationsAdvanced Authentication MonitoringCommon Authentication PitfallsStill Having Issues?What's Happening?Your emails are being rejected because your domain failed authentication…
Email DeliverabilityEmail Sending Health: Bounces, Complaints & OpensThe three metrics inbox providers use to judge your emails — what each one means, how to keep them healthy, and exactly how to recover if they…
TABLE OF CONTENTSWhat are Reply & Forwarding Addresses?Where to Find Reply & Forward SettingsForwarding AddressReply AddressBCC EmailsForward to Assigned UserEnable Reply Tracking - Other SMTP ProvidersExample With Reply TrackingExample Without Reply TrackingFrequently Asked QuestionsWhat…
TABLE OF CONTENTSWhat's Happening?Quick Diagnosis: Identifying RFC 5322 Compliance IssuesUnderstanding RFC 5322 ComplianceStep-by-Step RFC 5322 Compliance ResolutionRecovery Timeline and ExpectationsPrevention Best PracticesStill Having Issues?RFC 5322 Non-Compliant Email Messages: Complete Troubleshooting GuideWhat's Happening?Your emails are…
What is Google Postmaster Tools?Google Postmaster Tools is a free platform that provides email senders with data and insights into their email deliverability, especially when sending to Gmail users. It helps track metrics such…
This guide will help you add and verify your email domain.Verifying your domain is really important before you start sending emails. We ask everyone to do this to track opens and clicks, stop spam,…
Email InfrastructureSetting Up a Custom SMTP ServiceConnect your own third-party email sending service — Gmail, SendGrid, Mailgun, Amazon SES, and more — directly inside your sub-account.OverviewThe platform allows you to connect your own third-party…
Email Validation is a process that checks if an email address is deliverable. In other words, this tool determines if it’s possible to deliver mail to that email address before you send an email.Please…
An unsubscribe link is a link within your email that allows recipients to opt-out from receiving any email newsletters for your products or services. Maintaining a clean email list is imperative for email deliverability,…
The Risk Assessment feature is designed to optimize your email marketing campaigns. Harnessing the power of Bulk Verification, it analyzes your imported contact list, offering detailed insights into deliverability and risk levels. Elevate your…
Email DeliverabilityNew ESP Block PolicyUnderstand how ESP block rates, warnings, and temporary suspensions work — and what you need to do before the policy takes effect.Implementation TimelineEffective Date: 12th Feb 2026. This new ESP…
